Design that delivers—creatively and strategically. I create brand, digital, and experiential work that connects and converts.
Projects
Klarna Card Launch
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Integrated multichannel design supporting user education, sign-ups, and onboarding across platforms.
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A multichannel campaign spanning CRM, web, and in-app experiences. I led the design of modular assets and user flows that educated users, drove sign-ups, and supported onboarding across markets.
Klarna x Apple Pay
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Multichannel campaign design (email + push) supporting Klarna’s Apple Pay partnership.
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I designed seasonal and campaign-driven emails and push notifications to promote Klarna’s Apple Pay integration. Working closely with marketing and product teams, I created on-brand, adaptable assets that highlighted Apple features, supported A/B testing, and optimized engagement and conversion.
Klarna Paid Media Ads
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Paid social campaigns across Meta platforms (Facebook, Instagram) with cross-format creative optimized for acquisition and engagement.
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Performance-driven campaigns across Facebook and Instagram to drive app installs, new user acquisition, and awareness. I designed cross-format assets optimized for Meta placements, balancing brand consistency with impact.
Klarna Smooth Shopping
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Evergreen, multichannel lifecycle campaign spanning CRM, in-app, and web across 18 markets.
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An evergreen multichannel lifecycle campaign across CRM, in-app, and web in 18 markets. I led creative strategy and design execution, delivering modular assets that boosted engagement and long-term feature adoption.
Klarna Dream Deal Days
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High-impact, cross-market campaign executed across CRM, web, in-app, and paid channels.
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A high-impact, four-day multichannel promotion across CRM, web, in-app, and paid channels in 10+ markets. I designed modular assets within a flexible framework to ensure consistency, real-time updates, and optimized performance for maximum conversions.
Klarna Holiday Campaign
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Integrated seasonal campaign executed across CRM, web, push, and in-app for 22 markets.
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A seasonal multichannel campaign spanning CRM, web, push, and in-app across 22 markets. I led the design of modular, personalized assets that balanced education and incentives while creating a cohesive global holiday story.
Klarna Valentine’s Day
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Multichannel campaign design (email, in-app, push), creating seasonal assets to increase purchase intent and drive conversions.
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Klarna’s Valentine’s Day campaign featured curated gift ideas, partner promotions, and flexible payment messaging across email, in-app, and push channels. I designed visually cohesive assets that balanced Klarna’s playful tone with a seasonal aesthetic, ensuring consistency and engagement across all touchpoints.
WWD Style Dimension
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Event branding and multichannel design spanning digital (web, email, app) and onsite (signage, print, merchandise) for New York Fashion Week.
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An immersive fashion week platform featuring top brands and designers. I led event branding across digital and onsite touchpoints—web, email, signage, and merchandise—to create a cohesive, high-impact experience.
WWD Influencer Summit
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Event branding and spatial design spanning digital (ads, presentations) and onsite (signage, venue branding) for WWD’s Influencer Summit.
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An event uniting 170+ executives and influencers in fashion, beauty, and retail. I led branding and spatial design across digital and venue touchpoints, creating a cohesive and memorable experience.
WWD Digital Marketing
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CRM and digital marketing design spanning email campaigns, web banners, and homepage takeovers for major brands.
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I led the design and coding of email campaigns, digital banners, and homepage takeovers for brands like Maybelline. My work boosted engagement, drove traffic, and ensured cohesive branding across channels.
WWD Editorial Design
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Editorial design spanning layout, composition, typography, and photo retouching for WWD’s fashion and business journalism.
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A curated selection of editorial layouts and visual storytelling created at WWD. I developed compositions, typography, and retouched imagery to craft cohesive, impactful narratives for fashion and business journalism.
Print Advertising
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Print and digital advertising design across WWD, Footwear News, and Beauty Inc., including seasonal campaigns, trend features, and jewelry showcases.
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Custom print and digital ads for WWD, Footwear News, and Beauty Inc. I handled concept, design, and photo retouching to create visuals that aligned with brand messaging and resonated across audiences.
FN Women who Rock
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Event branding and collateral design spanning digital (e-vites, presentations) and onsite (signage, menus, banners) for Footwear News’ Women Who Rock event.
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A high-profile event featuring Tory Burch and Tabitha Simmons. I led branding across digital and onsite materials—e-vites, signage, menus, and more—to create a cohesive and impactful experience.
Hazelly
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Brand identity and multichannel design spanning packaging, event materials, website, and social media for a family-owned pet brand.
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As creative lead, I oversee brand identity and design across packaging, events, web, and social. I shape Hazelly’s visual storytelling to reflect its values and build a cohesive, meaningful brand experience.
Xandor
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Visual identity and campaign design spanning album art, custom typefaces, merchandise, and promotional assets for a Billboard-charting music artist.
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I partnered with music producer and DJ Xandor to craft a cohesive visual identity for his album—designing custom typefaces, cover art, merchandise, and promotional assets that translated his sound into striking visuals.
Tempo App
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Branding, UX, and UI design for a conceptual social music platform.
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A conceptual social platform connecting musicians and music fans worldwide. I led branding, UX, and UI design to create an immersive experience for music discovery, event exploration, and artist engagement.
Kyrka Tours
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Branding and visual identity design spanning iconography, print materials, and digital advertising for a conceptual tourism brand.
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A conceptual Stockholm-based tourism brand highlighting cathedral architecture and heritage. I led branding and visual design, creating a cohesive identity across print and digital touchpoints that celebrates the city’s cultural and architectural richness.
Kyrka Tours Website
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Website design and development, translating brand identity into a responsive and cohesive digital experience.
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A responsive website for the conceptual tourism brand Kyrka Tours. I designed and developed the site, applying the brand system to create a clear, cohesive, and user-friendly digital experience.
Alice in Wonderland Game
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Interactive web design and development, combining illustration, animation, and narrative storytelling.
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A whimsical reimagining of Alice in Wonderland as an interactive web experience. I handled illustration, animation, and front-end development to create a responsive, story-driven interface that merges narrative and interactivity.
Optima Specimen Book
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Editorial and typeface design, including research, layout, and specimen book creation.
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A research-driven exploration of the Optima typeface, blending historical context with typographic design. I researched, wrote, and designed the full specimen book, highlighting Optima’s geometry, elegance, and cultural roots through thoughtful layout and visual storytelling.
Uranium Atom Infographic
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Infographic and visual communication design, translating complex scientific information into clear, accessible visuals.
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Inspired by Marie Neurath’s Isotype work, this infographic simplifies the structure and behavior of uranium atoms. I designed vector-based visuals to make complex scientific concepts clear and engaging.
About me
I’m a multidisciplinary graphic designer who bridges brand storytelling and performance marketing to create design that not only looks great — but drives results.
From leading Klarna’s global CRM design across email, push, and in-app, to shaping campaigns for iconic brands like Women’s Wear Daily and Footwear News, my work blends creative impact with strategic clarity. I specialize in high-visibility, high-velocity environments where every pixel has a purpose — whether it’s a conversion-focused email, a cross-channel campaign, or a cohesive product launch.
My background spans brand identity, digital and UX design, editorial, event, and presentation work — all rooted in a deep understanding of audience, platform, and business goals. I’ve used AI tools to personalize at scale, automated design workflows for global reach, and collaborated with engineers, marketers, and product teams to deliver integrated, customer-first solutions.
What drives me? Turning complex ideas into compelling visuals. Whether building from the ground up or refining existing systems, I bring precision, creativity, and a sharp eye for detail to every touchpoint.
Skills
Design tools
Figma, Illustrator, InDesign, Photoshop
Motion & Emerging Tech
After Effects, Adobe Firefly, DALL·E
Coding & Web
HTML & CSS, JavaScript
Expertise
Brand & Marketing
Advertising Campaigns, Brand Strategy, Content Development, CRM, Cross-Channel Communication, Design Systems, Digital Marketing, Strategic Storytelling
Design Disciplines
Editorial Design, Event Design, Presentation Design
Digital & UX
UX/UI, Web Design